behind the words

I grew up under the Arizona sun but found my creative spark in NYC. For over a decade, I’ve been crafting stories that not only resonate but inspire action. Copywriting is where I thrive—channeling personas, stirring curiosity and inspiring authentic connections.

With the precision of an editor and the instinct of a marketer, I transform messy brainstorms into impactful narratives. My goal is simple—write with a balance of creativity and intention. With an impactful story, any brand can leave a lasting impression that drives customer loyalty and sales.

what’s in my toolbox
copy direction
campaign development
product storytelling
beauty expertise

where i’ve left my mark
sol de janeiro, l’occitane group
ross stores, inc.
it cosmetics, l’oréal group
mac cosmetics, estée lauder companies
bumble and bumble, estée lauder companies

just for fun
crazy cat pug lady
self-taught macramé artist
love a handwritten letter
pasta is life

  • "Michelle is an exceptional copywriter who consistently delivers creative, high-quality work. Her promotion this year was well-deserved and long overdue—a testament to her talent and dedication. She’s collaborative, driven, and always rises to challenges. Any team would be extremely lucky to have her, cause I was 🫶obrigado"

    —Rodrigo Burdman, Former Creative Director, Sol de Janeiro

  • "Michelle's strong work ethic was immediately apparent when I joined Sol de Janeiro as her manager. Proactive and thorough, Michelle consistently anticipated project needs to deliver strategically informed copy rooted in creative briefs while managing multiple new product launches across various stages of development. In recognition of her strong performance, it was my pleasure to promote Michelle from Senior Copywriter to Associate Director."

    —Rachel Walgrove, Former Copy Director, Sol de Janeiro

  • "Michelle has a strong ability to merge engaging creative ideas with strategic thinking to generate compelling and effective copy. Her knowledge of beauty, interest in trends, and her natural talent for words and storytelling, make her an asset to any brand and any team. Michelle is also a great listener, an excellent collaborator, and a poised team player who works well across multiple teams. On both a personal and professional level, I highly recommend Michelle."

    Beatriz Zimmermann, Former Copy Director, Sol de Janeiro

  • " Michelle has a deep passion for beauty that is evident in the copy she writes and the expertise she possesses. With a sharp attention to detail, Michelle produces clean copy that consistently upholds brand voice and style. She's also a pleasure to work with, which makes her excellent at forging and maintaining cross-functional relationships. Michelle's star is on the rise, and I can't wait to see what she does next."

    —Jessica Strul, Former Copy Director, IT Cosmetics