it’s your #1 bestseller—now matte!

The goal of the CC+ Cream Oil-Free Matte launch was to give the IT customer a matte version of the brand's #1 best-selling product, while reanimating the CC+ Cream franchise. The Sephora-exclusive came to life across digital, in-store and social channels with major PR event support.

My role: Contributed launch copy for LA media and influencer campaign, visual merchandising and social giveaway.