it’s your confidence journey!

An immersive, travel-themed media and influencer event designed to take guests on a journey to find confidence inside and out. The event spotlighted the Confidence in a Foundation launch and reinforced the "Confidence" franchise. Guests checked in with boarding passes, collected passport stamps at product destinations and left their "baggage" at the "insecurity checkpoint.”

My role: Helped write event messaging that contributed to a 95.3% Instagram story completion rate and +700% increase in post engagement.