ignite your magic

The heat of the morning sun on your face. Leaping into the waves with wild abandon. A lively celebration under the stars. It’s high time to embark on a vivid sensory journey with our Limited-Edition Perfume Mist Collection. Enchant your senses with three new exhilarating scents from day to night, and layer on irresistible favorites from the Sol de Janeiro fragrance Collection.

My role: Led concept development and wrote taglines, product names and scent stories for the limited-edition perfume mist collection. Oversaw 360 campaign copy execution. This collection served as the centerpiece of a broader global fragrance re-support campaign, which also featured core mists and discovery sets.