unleash your summer self

Carefree. Happy. Ready for adventure. These moments are captured in our limited-edition perfume mist collection. Carioca Crush brings out your hottest self with juicy vibes. Beijos de Sol is like a burst of fresh coconut on a hot day. Summer é Amor brings the celebration of peak weekend energy. Three scents, three summer feelings.

My role: Concepted and wrote taglines, product names and scent stories for the limited-edition perfume mist collection, which sold out in 5 weeks. “Unleash your summer self” began as the tagline for the mist launch and ultimately influenced the concept for a larger summer brand campaign, including Sol de Janeiro’s body category.