go wherever the night takes you

The best nights have something special—an indescribable magnetism that never ends. ​The warmth of midnight jasmine, black currant, and amber woods awakens your senses. An element of surprise invites you in. Are you ready for what happens when the sun goes down?

My role: Led storytelling for the limited edition fall launch, contributing to the product selling out online in just 5 weeks. Delivered 360 copy across packaging, emails, Lyft activation, digital advertising and PR collateral. As a brand rooted in summer messaging, this launch proved that other seasonal narratives are just as impactful.