glow on

It’s not just any glow—it’s a rio radiance glow. Our limited edition, fast-absorbing body cream is infused with hydrating squalane and ethically sourced mica for gorgeous, radiant skin. This illuminating body moisturizer is lightweight and non-greasy with the nostalgic scent of sunshine on skin and warm sand for carefree vacation vibes.

My role: Concepted and wrote messaging for the launch, contributing to the cream selling out in 12 weeks and boosting sales across the entire body cream category. Delivered 360 copy for packaging, emails, digital ads, and PR collateral.