where will they take you?

We believe in immersive fragrance experiences with the power to transcend. Our perfume mists are an expression of your stories. From the feeling of sunshine on your skin to breezy ocean air, get ready for obsession in every spritz.  

My role: Concepted and wrote 360 global campaign messaging.The tagline was featured in Sol de Janeiro’s first Times Square billboard ad, which starred actress Barbie Ferreira. Executed copy deliverables including PDP, paid advertising and visual merchandising.