the cheirosa perfume mist collection

In Portuguese, cheirosa means to smell incredibly delicious—the ultimate compliment in Brazil. Just like the vibrant place where our story began, each irresistible scent leaves a lasting impression, drawing you back for more. Get ready for obsession in every spritz. Everyone will be asking, "What are you wearing?”

My role: Wrote and led rebrand storytelling for fragrance portfolio (8 perfume mists). Elevated the tone of voice across all touchpoints, including PDP, digital advertising and visual merchandising.