it’s bikini season

Water droplets glisten on skin. Poolside cocktails at your service. Living in your favorite bikini.​

Cheirosa 48 Perfume Mist celebrates the liberating energy of 1948, when the bikini was first spotted in Brazil. Tropical and juicy, this succulent fragrance opens with a ripe twist of guava nectar, while sunlit orchid blooms under a dreamy vanilla and pink musk cloud. ​

My role: Led storytelling for ULTA-exclusive campaign that brought back our limited-edition Bikini Season Perfume Mist, securing its transition to a permanent SKU under a new name. When it re-launched as Cheirosa 48, it was the top-selling omnichannel SKU in North America by its second week.