glowing hydration meets sun protection

At Sol de Janeiro, we’re all about embracing soft, glowing skin with confidence every day. But can you look and feel great while wearing sunscreen? The answer is yes—and this is very Brazilian.

Our lightweight body sunscreens feel incredible on your skin while giving it a lit-from-within glow. They’re formulated with broad spectrum SPF 50 for serious sun protection, and they hydrate and soften your skin without a greasy feel. Bask in the beachy & nostalgic scent of solar tuberose and leite de coco. This is sunscreen worthy of your skin.

My role: Concepted and led global campaign storytelling for the brand’s first collection of sun care products. Oversaw 360 copy execution across packaging, emails, Lyft activation, digital advertising and PR collateral.